About Alrofai Group

Building Businesses That Move Economies Forward

Founded in 1969 by Mr. Merghani Alrofai, Alrofai Group is a family-owned conglomerate with a long-standing presence in the Sudanese market. What began with the establishment of the Group’s flagship logistics division has evolved into one of Sudan’s leading business groups, operating across more than five strategic sectors.

Driven by continuous innovation, advanced technology, progressive thinking, and a strong entrepreneurial vision, Alrofai Group has built a solid reputation as a market leader in the logistics ,import and gold mining industries.

Over the decades, the Group has consistently expanded its capabilities and diversified its operations while maintaining a commitment to excellence and sustainable growth.

In 2023, Alrofai Group marked a significant milestone in its international expansion by entering the United Arab Emirates market.

The Group launched two major jewellery stores in Dubai Gold Souq, recognized as one of the largest and most influential jewellery trading hubs in the MENA region.

Today, Alrofai Group remains committed to delivering high-quality products and state-of-the-art services across all its business divisions, guided by a vision of innovation, reliability, and customer satisfaction.

Our Industries

Vision

To create a lasting legacy of growth and  innovation by building businesses that positively impact industries, communities, and future generations.

Mission

To be a distinguished leader in every sector we operate in by delivering exceptional products and world-class services driven by innovation, integrity, and excellence. Alrofai Group is committed to creating enduring value for our stakeholders while contributing to sustainable economic growth and responsible development in Sudan and beyond. 

Core Values

  • Integrity & Transparency

We conduct our business with honesty, accountability, and the highest ethical standards.

  • Customer Excellence

We are committed to delivering exceptional products and services that exceed expectations.

  • Quality & Innovation

We embrace innovation, technology, and continuous improvement to maintain the highest standards of quality.

  • Leadership & Growth

We are driven by a forward-thinking vision and commitment to achieving leadership positions in every industry in which we operate.

  • People & Empowerment

We value our people and foster a culture of collaboration, respect, and professional growth.

  • Responsibility & Sustainability

We contribute positively to society through responsible business practices and sustainable development initiatives.