Alenwan Gold & Jewellery

One of Sudan’s leading jewellery retailers specializing in 21-karat gold jewellery and contemporary collections.

Established in 2017, Alenwan Jewellery is one of Sudan’s largest and most distinguished jewellery retailers and represents the third generation’s contribution to the continued growth of Alrofai Group. Managed by Mr. Tilal Mohamed Alrofai, Alenwan Jewellery combines elegance, craftsmanship, and modern fashion to deliver a premium jewellery experience.

Specializing in high-quality 21-karat gold jewellery, the store offers a carefully curated collection of Italian and Turkish designs that are highly sought after in the local market. With new contemporary collections introduced regularly, Alenwan Jewellery caters to women seeking fashionable, elegant, and timeless pieces.

Driven by customer insight and evolving market trends, Alenwan Jewellery is committed to delivering a refined and personalized shopping experience built on style, quality, and exceptional service.
In 2025, Alenwan Jewellery expanded internationally with the launch of its second branch in Dubai Gold Souq – the largest gold trading hub in the MENA region – serving a diverse and international customer base.

Almaqam Jewellery

A luxury jewellery brand based in Dubai Gold Souq offering exclusive Italian gold collections and premium retail experiences.

Established in 2025, Almaqam Jewellery represents AlRofai Group’s newest venture in the luxury jewellery sector and serves as the Group’s premium retail jewellery brand. Strategically headquartered in the world-renowned Dubai Gold Souq, Almaqam Jewellery specializes in exquisite 21-karat Italian gold jewellery, offering customers an exclusive collection of sophisticated designs that combine timeless craftsmanship with contemporary elegance. 

Built on a commitment to quality, authenticity, and exceptional customer experience, Almaqam Jewellery has successfully secured exclusive distribution rights for several prestigious Italian jewellery brands, enabling it to offer distinctive collections that are not widely available in regional markets. Through carefully curated product selections, the company caters to discerning customers seeking superior craftsmanship, innovative designs, and investment-grade gold jewellery. 

Almaqam Jewellery was established to complement the Group’s long-standing success in the jewellery industry through Alenwan Jewellery, one of Sudan’s leading jewellery retailers. While Alenwan Jewellery serves a broad customer segment with a diverse range of products and styles, Almaqam Jewellery focuses on the luxury and premium market, delivering an elevated retail experience and exclusive international collections for high-end clientele. 

Together, Almaqam Jewellery and Alenwan Jewellery provide AlRofai Group with a comprehensive presence across the jewellery retail sector, enabling the Group to serve the needs of a wide and diverse customer base-from everyday gold buyers to luxury jewellery enthusiasts. This dual-brand strategy strengthens the Group’s market position while creating opportunities for sustainable growth, enhanced customer reach, and long-term value creation. 

Driven by excellence, innovation, and a passion for fine jewellery, Almaqam Jewellery aims to become a leading destination for premium Italian gold jewellery across the Gulf region and beyond.

Almaqam Jewellery – Where Italian Craftsmanship Meets Timeless Luxury.