Alrofai Group Launches Almaqam Jewellery in Dubai, Marking Its First International Expansion

Alrofai Group proudly announced the launch of Almaqam Jewellery at the Dubai Gold Souq Extension, marking the Group’s first international expansion outside Sudan and a significant milestone in its long-term growth strategy.

Located in one of the world’s leading destinations for gold and jewellery trading, Almaqam Jewellery specializes in premium 21-karat Italian gold jewellery, offering carefully selected collections designed for discerning customers seeking exceptional craftsmanship, timeless elegance, and superior quality.

The opening of Almaqam Jewellery reflects Alrofai Group’s vision of expanding beyond its traditional markets while building a strong presence in the United Arab Emirates. The showroom caters to premium clientele by combining authentic Italian designs with personalized customer service and an exclusive shopping experience.
The launch also represents an important step in the Group’s diversification strategy, strengthening its footprint in the luxury retail sector while leveraging Dubai’s position as a global hub for the gold and jewellery industry.

Commenting on the milestone, the Group stated: “The opening of Almaqam Jewellery marks the beginning of Alrofai Group’s international journey. We are proud to establish our first operation outside Sudan in Dubai, a city renowned for excellence in the global gold trade. This investment reflects our confidence in the UAE market and our commitment to delivering premium products and exceptional service to our customers.”
As Alrofai Group continues to expand across new industries and markets, Almaqam Jewellery represents a key milestone in the Group’s vision of becoming a diversified regional business with an international presence.