Alrofai Group Launches Alenwan Jewellery at Dubai Gold Souq Extension

Alrofai Group proudly announced the launch of Alenwan Jewellery, its newest luxury jewellery brand, with the opening of its flagship showroom at the Dubai Gold Souq Extension, the Middle East and North Africa’s largest destination for gold and jewellery trading.

The launch marks Alrofai Group’s strategic entry into the retail jewellery sector, expanding its diversified portfolio into one of the region’s most dynamic and internationally recognized markets. The showroom offers a carefully curated selection of high-quality gold jewellery, combining exceptional craftsmanship with contemporary and timeless designs.

Located within one of the world’s premier jewellery marketplaces, Alenwan Jewellery is positioned to serve customers from across the GCC and international visitors seeking trusted quality and outstanding service. The company aims to build a strong reputation by offering authentic products, competitive value, and an exceptional customer experience.

The opening of Alenwan Jewellery reflects Alrofai Group’s continued strategy of investing in high-growth sectors and expanding its presence in the United Arab Emirates. By establishing a presence in the Dubai Gold Souq Extension, the Group further strengthens its regional footprint while laying the foundation for future growth in the jewellery industry.

The launch represents another important milestone in Alrofai Group’s long-term vision of building a diversified business group with operations spanning multiple industries and